12/12/2007 Technical Production

10/9/2007 Competition Analysis with John
citymax.com
1. It has most features presented right on the front page while galaxy is not as direct as citymax's website.
2. galaxy perfer darker color, while citymax is using a very neutral color scheme.

3. more friendly on web newbies.
New to Website Building?
What is a Website Builder?
What You Need to Get a Website
Traditional Website Software Vs. CityMax

looks very trustworthy

4. testimonials
Yes, testimonials, well, we'd have to get that from current clients...
We're a bit new, so we probably have not had that in our database at this point.

5.lots of things have not been decided, so leave blank
6. Citymax has a more complete pricing plan, which we could work on as well.
7. However, citymax is more of a product site, compare to Galaxyapps.com, which is more focus on the company as whole.

netsuite.com
1. this page includes some very light flash animation.
2. they do not have a pricing page.
3.The front page, as you put it, looks very dynamic, that's not necessary... but it also looks professional. Remember,
trustworthy is the key word here.
4. the use of real ppl images (can we do that?)
5. I think there might be too many links... its a little bit confusing.
It looks professional, more so than citymax, and might even be more organized
but too many links, and it's not all intuitive for smaller businesses
Too many technical or business terms, like "CRM". I mean, customers can easily look that stuff up... but still not have a general idea of what CRM encompasses or what it means to them.
6."resources"
I'm not sure if we need all that right away. We're a small company, not many customers yet, so we'd need to interact with them on a more personal level
which works out better for us for where we are
7. this site is bit too professional, which is not exactly who you are targeting for. As you mentioned last time, galaxy is aiming customers who doesnt require a lot of knowledge in web and technology.

but I'll try to start on resources or something within the next few months and hopefully finish in that time.

10/1/2007 Client Survey (still typing in)
Perception
1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
A: Trustworthy, to Chinese customers, targeting people who might be not use to online purchase. Inviting, friendly, Warm.

2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
A: N/A

3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
A: Expansion to the Chinese market is yet to be done, but a potential list of competitor would be such as Amazon.com, Ebay.com.

4. List the URLs of any sites you find compelling. What specifically do you like about these sites?

Content
1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?
A: Yes

2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?
A: Will discuss later

3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)
A: We are looking for a pretty complete re-do of the whole website

4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed
redesign?
A: The content is pretty complete for right now. Might change the organizing later if needed.

Technology
1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?

2. Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.

3. Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.

4. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

5. Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.

Marketing/Updating
1. How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline?

2. Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?

3. Do you have an existing or planned marketing strategy in mind to promote this site redesign? Ifso, please describe.

4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?